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Social media engagement is a tactic, not a strategy
While most brands are focused on increasing social media engagement, the smart ones are looking beyond Likes, towards building genuine, long-term relationships with their customers.Kai Reinhardt's...
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Why People Become Facebook Fans
Why do Facebook fans fan? It's not to get free stuff.See it on Scoop.it, via Digitale Strategie
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Getting At The One True Rule Of Innovation
Innovation writing often resembles religion – always in search of one true reason or belief. Do we need to practice open innovation? Are we susceptible to the innovator’s dilemma? Should our R&D...
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How Much Bloggers Charge to Publish Sponsored Content
Content - Fully two-thirds (67%) of bloggers say paid sponsored/branded content is their most profitable revenue generator, according to a recent report from Zig Marketing. Moreover, though 90% of...
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Does China Have an Internet Strategy? - The Atlantic
The AtlanticDoes China Have an Internet Strategy?See it on Scoop.it, via Digitale Strategie
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Capgemini's report on digital shopper relevancy research report 2014
Kai Reinhardt's insight:Spannende Analyse zur neuen digitalen Kauferfahrung. Das Baucgefühl wird bestätigt, das Social Media nicht die zentrale Bedeutung im Shopping-Erlebnis einnimmt, wie oftmals...
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